What term is used to describe the scrolling banner that provides stock information on television and billboards?

The term "Stock Ticker" refers specifically to the scrolling banner that provides real-time information about stock prices and trading activity. This ticker continuously updates, displaying the names of the stocks, their current prices, and other relevant data like volume traded and changes in price, typically shown in a continuous horizontal stream across the bottom of news channels or financial networks.

This term has historical roots, as it originates from the days when mechanical devices printed stock prices on paper tape; the "ticker" sound was used to describe the noise the machines made. This scrolling format makes it easy for viewers to keep track of the market without needing to find specific information, helping both novice and experienced investors stay informed about current market trends.